Astroturfing
Astroturfing is the practice of creating fake online identities, comments, or support groups to simulate grassroots movements or opinions. It misleads users into believing certain views are widely held or organically generated—when in fact, they are coordinated and fake.
In the context of women and girls, astroturfing can manipulate opinions on gender-related issues, spread harmful ideologies, or cyberbully under the guise of “popular opinion.”
- Possible Dangers
• Manipulated Public Opinion: Women and girls may be pressured to conform to harmful social narratives that seem "popular."
• Online Harassment: Fake users can coordinate targeted harassment or trolling.
• Disinformation Spread: Astroturfed content can push misleading health, beauty, or safety tips.
• Undermining Real Voices: Genuine advocacy by women/girls may get drowned out by fake campaigns.
- Risky Digital Practices
• Blindly trusting popular-looking comments or trending posts.
• Following or engaging with unfamiliar influencers or groups without verifying.
• Sharing content without checking authenticity or sources.
• Participating in online challenges or forums without moderation.
- Precautionary Cybersecurity Practices
• Verify Sources: Use fact-checking tools and be wary of accounts with few followers and suspicious names.
• Promote Media Literacy: Educate young users on spotting fake accounts and coordinated propaganda.
• Report Suspicious Activity: Platforms often allow users to report bot behavior or fake profiles.
• Limit Digital Footprint: Keep personal profiles private and avoid engaging with controversial content unless verified.
- Fictional Case Study: Sneha’s Online Romance Trap
Maya, a 16-year-old student, joined an online self-care forum for teen girls. A trending group began promoting extreme diet practices disguised as “empowering.” The group was liked and supported by hundreds of similar-looking accounts. Maya followed the advice, leading to health concerns. Her mother noticed the change in her behavior and diet. Upon investigation, they found the group was part of an astroturfed campaign run by a shady supplement brand using fake followers and testimonials. They reported the group, consulted a cyber safety helpline, and Maya’s school held an awareness session on spotting online manipulation.