Protection of personal information online involves safeguarding sensitive data such as financial details, contact information, and health records from unauthorized access, theft, or misuse. In the cyber world, where digital interactions are prevalent, ensuring the security and confidentiality of personal information is essential to maintain trust, prevent identity theft, and comply with data protection regulations.

This is particularly relevant for Micro, Small, and Medium Enterprises (MSMEs) as they often handle such data but may lack the resources or expertise to implement robust cybersecurity measures. Therefore, prioritizing the protection of personal information is crucial for these entities to maintain credibility, mitigate cyber risks, and adhere to legal obligations in the online realm.

Digital users should ensure protecting their sensitive personal information and restrict sharing information such as home address, phone numbers, email, passwords, photographs to anyone in public platforms while accessing the internet.

Let’s briefly understand its applicability as cyber ethic for individual entrepreneur/organization that we are dealing with here: