• Tweaked website /url
  • Creating unrequired urgency to share details
  • Requesting for unrelated personal details
  • Prompting the user to forward message to several contacts
  • Can sound too good to be true
  • Request for private/sensitive information like credit/debit card details, PAN number, PIN/Password
  • Unpersonalized phrasing
  • Bad grammar and spelling mistakes
  • No privacy policy on how the information will be used